2021 will go down as the year of adjustment for live streaming, following a year of exceptional circumstances in 2020. COVID catalysed secular growth but boosted figures higher than the natural level of the market at this early stage. The coming years will be characterised by steady continued growth, with hybrid and ‘pandemic proof’ solutions for venues, such as Live Nation fitting 60+ venues with Veeps capabilities. The live music sector did not experience the dramatic transformation wrought by streaming. Instead, the sector had to wait for the pandemic’s impact and the resultant COVID bounce for live streaming. Expect more investments and more consolidation as this market begins to set itself up for long-term, organic growth.