How record companies use the data Spotify/Apple send them | That Eric Alper

At Next Radio 2016, Brittney Bean outlines how DSPs (like Spotify and Apple Music) provide consumption data to record companies and how they use it to retail more music.

Source: How record companies use the data Spotify/Apple send them | That Eric Alper

Kind of reminds me of the record player that plays the rings of a tree. These sounds, this data is just lying around. Let’s monetize it!