In the beginning, when Select magazine coined the term, Britpop was good, and it captured the imagination of music fans across the UK. But as its popularity grew and it began to exert more of an influence on mainstream culture, it suddenly became inescapable. Tony Blair rode into No.10 on the wave of ‘Cool Britannia’, a new wave of ‘ladettes’ were forever in the tabloids and – the nadir of it all – the (carefully engineered) Blur vs. Oasis chart battle was featured on the Nine O’Clock News. Blur won the battle, Oasis won the war, but everybody else lost. Britpop disappeared in a self-congratulatory haze of lager, cocaine and bloated albums, only to be revived by second-rate indie landfill bands in the last decade.
Read the whole gimmicky tale at 
Source: Attention Seekers – The Best And Worst Gimmicks In Music | Features | Clash Magazine