Artists Are Increasingly Rejecting Record Deals 

Some record executives are starting to sweat, as  the music industry morphs into one where the climate is significantly more favorable towards a DIY way of doing business and many artists are eschewing traditional label deals in favor of doing things their own way. Guest post by Bobby Owsinski of Music 3.0 If you speak with record executives, they’ll tell you privately that one of their biggest concerns is the fact that many artists are no longer interested in signing a recording contract. Thanks to the current DIY nature of the business and the fact that labels are more and more only considering “finished products,” artists no longer feel that a label has much to offer. A perfect example is the non-start negotiations with 16-year-old Memphis rapper NLE Choppa, who’s recent YouTube video of his song “Shotta Flow” garnered major label attention after it hit 10 million views. In fact, a bidding war among record companies like Republic, Interscope and Caroline soon reached bids as high as $3 million, which the rapper promptly declined. Instead he entered into a deal with indie distributor UnitedMasters which allowed him to maintain ownership of his material, but without providing an advance. The artist realized that he could make the full amount of royalties from streaming networks like Spotify, Apple Music and others rather than splitting with a record label. UnitedMasters now distributes music for 30,000 artists.Continue Reading