To be clear: The album isn’t dead. As Taylor Swift, Drake and other Billboard topping artists have proven, fans still look for albums of their favorite artists. In fact, overall album consumption across all platforms, including track equivalent digital albums and streaming equivalent albums, increased 14% during the first half of the year, the Nielsen report estimated. And there are creative reasons why an artist might choose to release an album in its entirety.But to really make money that way, artists need a strong fan base. And a good way to build that in today’s competitive landscape is by staying in their minds.
